Start The New Year Off Right
Resolve to Solve Your Key Membership Issues in 2020
A PDX Workshop
Wednesday, January 15, 2020
8:00 am: Breakfast 9:00 am -12:00 pm: Workshop
Location: Delta Toronto East
2035 Kennedy Road Toronto, ON M1T 3G2
Early Bird Registration Deadline: December 20, 2019
This session will discuss the trends that are impacting the association world/sector. Members are questioning the ROI on their fees like never before. Is your association articulating its member value proposition in an effective manner? Are your members content with the experience they’re having while interacting with you? It’s imperative that they do so in order for you to hold on to them.
Did you know Data-Driven Decision Making helps association run more effectively?
Join us to learn more about the trends that are impacting all of us and how to get a handle on them.
Key takeaways:
- Membership Attraction and Renewal: Does your membership value proposition deliver the return on investment that the membership of 2020 demands? More than ever before, members are questioning the ROI on their membership fees. Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives.
- Building a Better Member Experience: If you’re concerned about your membership growth and retention rates, it might be time to think about the member experience as a whole. We’ll discuss the trends in membership service and learn from each other.
- Taking the Guess Work out of Membership Services Decisions: How Data-Driven Decision Making (DDDM) can lead to Better Results: In organizations that prioritize data-driven decision making, goals are concrete, and results are measured. Team members often feel a greater sense of
- control because they can see the goalposts clearly and improves staff engagement.
Presented by Erin Roberts
Erin Roberts is a Partner at Zzeem and an expert in the business of membership organizations. In two decades of working with membership organizations, Erin has observed that the not-for-profit organization is a business and must be operated as a professionally-run and revenue-positive entity to be sustainable.
A Chartered Financial Analyst, Erin holds a master’s degree in Econometrics and a bachelor’s degree in Economics.
Schedule:
8:00 am – Breakfast
9:00 am – Workshop Begins
12:00 pm – Workshop Ends
Registration: Before December 20, 2019
CSAE Member – $85
Non-CSAE Member – $110
Registration: After December 20, 2019
CSAE Member – $102
Non-CSAE Member – $132
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AV Canada Inc.
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Tourism London
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Beanfield Centre
BMO Institute for Learning
Bramm Research
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Niagara Falls Business Events
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MNP LLP
